Christmas Has Arrived at Boots

It might only be September, but Christmas has officially started arriving on the high street, with Boots launching its Christmas 2026 range.

For shoppers in West Bromwich looking to get ahead with their Christmas shopping, Boots at Queens Square Shopping Centre is a great place to start.

This year's Christmas collection includes gifts across beauty, fragrance, skincare, wellness and more, with options available for everyone from family and friends to those sometimes tricky Secret Santa presents.

One of the big trends returning for Christmas 2026 is the beauty advent calendar. Boots has launched a number of options this year, including its 24 Days of Luxe Beauty Advent Calendar, featuring products from brands including Sol de Janeiro, Rituals, Huda Beauty, Clinique, Estée Lauder, NARS, Benefit and Fenty.

There's also a dedicated skincare calendar alongside a growing selection of Christmas beauty and fragrance gifts.

Start your Christmas shopping in West Bromwich

Getting organised early doesn't just mean avoiding the December rush. Shopping locally also gives you the chance to browse, compare gifts and pick up everything else you need while you're in West Bromwich town centre.

Queens Square is home to a range of high street names and independent businesses, making it easy to combine your Christmas gift shopping with those everyday essentials.

Alongside Boots, shoppers can find retailers including H.Samuel, Holland & Barrett, Poundland, PEP&CO and EE, as well as a range of independent fashion, beauty and specialist stores.

And with Christmas ranges beginning to arrive across the high street, we'll be keeping an eye on what's new at Queens Square over the coming weeks.